Proven Strategies: How to Create Content That Organically Performs

Everyone wants their videos to perform well, but what actually makes a video take off? Is it just luck, or are there key elements that increase the chances of success?

Some content instantly grabs attention, keeps viewers engaged, and sparks conversation—while other videos disappear into the void. The difference? It’s not just about aesthetics or following trends. High-performing videos tap into specific psychological triggers that make people stop, watch, and share.

So, what are those elements? Let’s break them down.

Pro Tip:

When creating videos that perform well, the first few seconds matter most. Your hook isn’t just what you say—it’s also the setting, movement, sound, text on screen etc. A strong video should have multiple hooks. Stacking these hooks makes your video impossible to scroll past.

5 Key Strategies for Creating Videos That Organically Perform Well

1. It triggers a strong emotional reaction.
   Shock, confusion, curiosity, or excitement—when people feel something instantly, they’re hooked.

   • Example: Belli Welli’s early skits went viral because they felt real, making viewers think, “Wait… is this actually happening?” Once people realized they were staged, engagement dropped.

2. It taps into a niche experience.
   People share content that makes them feel seen.

   • “This is literally me!” or “OMG, I thought I was the only one.”

   • The more specific the scenario, the more shareable it becomes.

3. It creates a ‘behind-the-scenes’ effect.
   People love the feeling of getting exclusive access. Whether it’s a raw, unfiltered moment, insider knowledge, or a real-life reaction, this makes content addictive.

4. It joins a popular or controversial conversation.
   The fastest way to drive engagement is to tap into what people are already talking about.

   • Join the conversation: React to trending moments, memes, or industry debates.

   • Start the conversation: Share a bold take, challenge a common belief, or introduce a fresh perspective.

5. It captures real, unscripted moments.
   People love watching authentic reactions and real-time experiences.

   • Whether it’s in-person events, street interviews, or spontaneous interactions, videos that feel genuine perform better.

   • We love reality shows—until we realize they’re fake. The same applies to content. The more real it feels, the more people connect.

Actionable Insight:

If you want your videos to perform well, study what’s already working.

• Make a list of viral videos in your industry. What made them take off? The hook? The storytelling? The relatability?

• Pull key elements you can apply. Find patterns and test them in your own content.

• Collaborate with creators, don’t just assign. Share your brand vision, goals, and expectations. Work together to craft a video designed to perform.