Crumbl Cookies Viral Moment - How They Became the Most Talked About Brand Online.

Customers are lining up outside every store, hoping to grab these iconic cookies. Even major influencers like Nara Smith (10.7 million followers) and celebrities like Kylie Jenner are posting taste-test videos. From everyday consumers to big-name creators, everyone is eager to try Crumbl, all thanks to a viral social media moment.

How did Crumbl spark this frenzy? Let’s dive in.

Pro Tip:

Viral moments happen when people feel drawn to be part of something big—a topic everyone’s talking about. People love sharing their opinions on trending topics and being part of the buzz. Ask yourself: How can you spark a conversation online? How can you create an experience around your product that people are excited to join?

Case Study: Follow Crumbl Cookies Steps to Virality

3 Key Strategies Behind Crumbl's Social Media Fame:

1. Weekly Flavour Drops Every week, Crumbl introduces fresh, creative cookie flavours, sparking excitement and encouraging fans to share their taste tests online.

2. Instagram-Worthy Presentation Crumbl’s marketing strategy leans into visually captivating posts with their signature pink boxes, aesthetically pleasing cookie shots, and unboxing videos that spark viral trends and make Crumbl instantly recognizable on social feeds.

3. Bold and Relatable Social Content
   Crumbl’s marketing strategy includes playful, trend-savvy posts on TikTok and Instagram Reels, behind-the-scenes moments, and reposting fan content. Their tone is fun, relatable, and highly engaging, turning fans into loyal followers who feel connected to the brand.

Actionable Insight:

Don’t just aim for a one-time viral moment—create a lasting trend. Crumbl is a perfect example, turning a viral moment into an ongoing weekly ritual with new flavor drops that keep the excitement alive. Taste test videos continue to engage fans because there's always something fresh to try. How can your brand stand out and stay relevant? What can you offer that gives your audience something to look forward to each week?