Top Content Strategies to Help You Stand Out This Fall and Winter

If you’re not adapting your content strategy based on the changing seasons you are missing out. Every time the seasons change there is an opportunity to connect with your audience on a deeper more relatable level. Fall and winter are the perfect times to adapt your strategy and get ahead of the game. Let’s dive into the top content shifts to watch for and how you can leverage them for your brand.

Let’s dive into it.

Pro Tip:

Ask yourself: “How can I connect my brand to real life transitions people are going through?”. How can you relate it back to your brand and product? How can you create content that relates to what your ideal client is going through right now? It doesn’t have to be just their pain points it also can be their joyful moments and milestones they are experiencing.

Using the Holiday Season to Increase Social Media Growth

3 ways you can create content that ties back to the holiday season and creates incredible brand visibility.

• People love to start decorating for Christmas early and this is a great opportunity to bring your product into the picture .. say you have a drink you can create a video decorating for the holidays while enjoying your favourite drink. This can work for different products .. (tie your product into a relatable moment your audience is experiencing.)

• During the winter months, people struggle to stay motivated because the days are darker. You can create a lifestyle video highlighting how consumers are using your product to stay motivated during the winter season.

• This is the season of gift-giving!! There are many creative fun ways to showcase how your product is the perfect gift to give during the holidays .. and it can be funny or serious. Get creative.

Actionable Insight:

Plan out your content strategies months ahead so that you have content ready to post right as the seasons are changing. This ensures your content is relevant and timely. For the best results you want to be the earliest and first brand in your niche to start posting seasonal content.