Brand new Instagram features that will level up your organic content.

Instagram has introduced two new game-changing features: Inspired Content and the Best Practices Dashboard. These powerful tools are designed to help brands enhance their content strategy and optimize their performance on the platform. While the Best Practices Dashboard provides Instagram’s tips and recommendations to improve future content, the Inspired Content feature helps brands discover trending posts in their industry. But how can you take full advantage of these tools? Let’s dive into it.

Pro Tip:

These tools aren’t meant to copy or replicate other brands success but rather create your own, using your unique brand and creativity. Use these features to gather insights from trending content and Instagram’s recommendations. Then focus on refining what’s already working for your brand and experiment with new formats that align with trends and audience preferences in your niche.

How Instagram's New Tools Are Driving Content Strategy

Here are three strategies to maximize the value of Instagram’s new updates:

• Inspired Content Search: Use this feature to discover top-performing posts and trends in your industry. Brands can use this to inform their strategy, identifying formats and themes that already resonate with audiences.

• Creative Execution for Results: Once trends are identified, this feature helps refine and adapt your creative ideas, reducing guesswork. It enables quicker, more effective results by aligning posts with proven strategies tailored to your audience.

• Best Practices Dashboard: Once you've posted, refer to the Best Practices overall recommendations to tweak and refine your strategy. While it doesn’t provide detailed insights for individual posts, it offers platform tips like optimal posting times, content formats, and engagement strategies to help improve your overall content performance.

Actionable Insight

Use the Best Practices Dashboard to guide your overall content approach. It helps identify broader trends, such as which types of content perform well, optimal posting times, and engagement strategies. By recognizing these patterns, you can refine your strategy, amplify what’s working, and adjust areas that need improvement for long-term success.