David Protein’s Launch Strategy

This protein bar is breaking the internet and only launched 2 days ago. David Protein is a brand new company created by the founder of RX Bar, which was sold for $600 million, Peter Rahal. David Protein is being marketed as the “perfected protein bar” and they aim to make $500 million in sales. Below we’re breaking down the launch strategy they have used to hit the ground running and become the top protein bar in the industry using organic social media.

Pro Tip:

Ask yourself: how can I get my ideal customers raving and talking about my product organically? David Protein created a 20,000 protein bar giveaway on their Instagram allowing for anyone to enter. Also, they strategically gifted their protein bars to influencers online. This led to influencers and average consumers discussing their products on social media. It created a ripple effect online where tons of creators and influencers were tagging David Protein on socials and reviewing their protein bars online. Several videos got 100k and 200k+ views creating massive visibility for David Protein.

Case Study: David Protein’s launch strategy is breaking the internet:

• Massive 20,000 product giveaway that was open to anyone to apply for which led to them creating a huge email list.

• Strategically gifting their products to certain creators and influencers that they know their ideal customers will trust.

• Focusing on minimal posts but posts that speak volumes about their product and the mission they are on as a company.

Actionable Insight:

Give consumers something to talk about. David Protein showcases a strong example of how they got their community involved in their launch and the results speak for themselves. Your brand and product is probably amazing but are you including your ideal customers in the marketing? Are you creating launches or campaigns that get consumers excited to talk about it? The most effective marketing is when real people are sharing their honest thoughts on your product and when they are genuinely excited about your product.

• David Protein is focusing on the product doing the speaking for them.They created a strong product that fits the market perfectly and are getting the product into the right peoples hands and letting it speak for itself

• Their branding and marketing speaks perfectly to their ideal customer and is designed to get people talking