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Olipop vs. Poppi Marketing Strategies: How They Stand Out in the Same Market
Pophaus Creative
November 06, 2024
Drink Poppi vs. Olipop: The Secret to Thriving on Socials in the Same Market
The functional soda market is booming, with Drink Poppi and Olipop leading the charge. Both brands offer a healthy, flavourful twist on soda, but each has carved out a unique niche and built a distinct community. So, what sets them apart, and how do they continue to captivate their audiences on social media?
Let’s break down their winning formulas and see how each brand uniquely connects with their target market.
Pro Tip:
When building your brand in a competitive market, it’s essential to lean into what makes you different. Take a page from Poppi and Olipop’s playbooks:
Identify Your Brand’s Core Personality
Lean Into Your Target Market
Create a Unique Brand Experience
Both Poppi and Olipop are excelling in the functional soda space, yet they stand out with unique approaches to UGC and social media marketing. Here’s how each brand connects with its audience:
Poppi: Bold & Playful | Olipop: Nostalgic & Wellness Focused |
|---|---|
Influencer-Driven: Partners with high-profile influencers to create viral moments, boosting visibility with younger audiences. | Nostalgia-Driven Collaborations: Olipop partners with creators and campaigns that evoke a classic, vintage vibe, connecting with audiences who appreciate tradition and wellness. |
Relatable UGC: Leverages fun, user-generated content that feels approachable and shares humour. | Real-Life Contexts: Showcases the product in daily life, making it easy for consumers to envision using it to support them in their wellness journey. |
Community-Centric: Engages followers through influencer campaigns, pop up stores and celebrity/influencer collaborations | Nostalgic Aesthetic: Olipop’s branding taps into a classic, vintage feel that resonates with audiences seeking familiarity and wellness. |
Our Take: Poppi’s high-energy, influencer-led strategy generates quick engagement, appealing to a younger, social-savvy crowd. Olipop’s educational, wellness-focused approach builds deep trust and loyalty with health-conscious consumers.
Actionable Insight:
Reflect on your target market and what they truly care about. Focus on who you’re trying to reach and choose strategies that align with their values. Ask yourself: does your brand voice lean more playful and trend-setting, like Drink Poppi, or are you focused on education and wellness, like Drink Olipop? Going back to your brand’s mission and who your target market is will help guide a social strategy that resonates and drives results.
