- Pophaus Creative Munchies
- Posts
- SUPERBOBA: How They are Building a Viral Brand on Social Media
SUPERBOBA: How They are Building a Viral Brand on Social Media
SUPERBOBA’s secrets to building a huge community on social media before launching their product.
What happens when a brand pulls back the curtain and lets consumers in on every step of their journey? Meet SUPERBOBA, a brand redefining transparency and authenticity by building their business in public.
From packaging designs to product formulations, the founders are the main content creators, sharing their real-time decisions, challenges, and wins with the public. They’re not just launching a product—they’re inviting their audience to be part of the process, actively taking feedback from their community and making changes before the big launch. Will this lead to their product selling out before it even launches?
Let’s find out.
Pro Tip:
Behind-the-scenes content is essential. To build a lasting brand, you need to give your audience something to care about and root for. Consumers support products they feel deeply connected to. It’s not just about selling a product—it’s about telling a story and building an emotional, trustworthy connection with your audience.
Founders as Creators
SUPERBOBA’s founders are the face of the brand, sharing their journey in real time, which builds trust and deeper connections with their audience.Transparency in Product Development
By involving their audience in decisions from packaging to flavors, SUPERBOBA makes consumers feel like co-creators, fostering loyalty before launch.Active Feedback Loop
SUPERBOBA regularly seeks input via Instagram polls and comments, making their community feel valued and invested in the brand’s success.
Actionable Insight:
Ask yourself: “How can I incorporate behind-the-scenes content to engage my audience?” Whether you’re an established brand or launching something new, there are always opportunities to involve your audience. Share your rebranding process, new product launches, or even charity work to showcase your brand’s story and mission. The more human and relatable you make your brand, the more you’ll stand out. Social media thrives on real human connection—how will you master that?