Steal Tarte Cosmetics’ Strategy to Going Viral

Tarte Cosmetics knows how to get people talking. From their exclusive Tarte Trips for influencers to their latest buzzworthy giveaway—Taylor Swift tickets—they’ve mastered the art of sparking viral conversations on social media, creating organic reach for their brand. These campaigns go beyond traditional advertising, creating waves of excitement and engagement that keep the brand top of mind.

Here’s how Tarte gets everyone talking on social media.

Let’s dive in.

Pro Tip:

Be innovative—create an interactive experience that includes both influencers and your ideal customers. Don’t make it so exclusive that it feels out of reach. Instead, make it relatable, valuable, and genuine by inviting real, everyday consumers to join these luxurious, once-in-a-lifetime experiences alongside influencers. This balance not only amplifies excitement but also builds stronger trust and connection with your broader audience.

Case Study: What We Can Learn from Tarte Cosmetics’ Giveaway & Influencer Trip Strategy

3 ways you can learn from Tarte’s strategy and make it even better:

1. Generate Buzz: Tarte uses trending moments and exciting prizes, like Taylor Swift tickets and exclusive Tarte Trips, to spark massive attention. Align your campaigns with culturally relevant experiences to capture interest.

2. Be Inclusive: Tarte’s focus on influencers can feel exclusive. Involve everyday customers in your campaigns to make them more relatable and authentic.

3. Create Lasting Impact: Buzz is just the start. Turn excitement into loyalty by featuring participants, encouraging UGC, or offering follow-up perks.

Actionable Insight:

Make your campaigns inclusive by involving both influencers and real customers. Blend influencer experiences, like Tarte Trips, with opportunities for everyday customers to join. Choose relatable prizes and encourage user-generated content to keep your campaign authentic and connected to your audience.