How to Incorporate Your Team Into Your Social Media Content: The Secrets to Humanizing Your Brand and Driving Engagement

Everyone is talking about authenticity on social media, and what’s more authentic than showcasing the people who bring your brand to life every day? But is it worth the effort to involve your team in your content strategy? Absolutely. People crave human connections, and content featuring your team can build trust, showcase your culture, and resonate with your audience on a deeper level.

So, how do you effectively incorporate your team into your content while staying on brand? Let’s dive into it.

Pro Tip:

Capture your team in authentic, unscripted moments like lighthearted skits, spontaneous pranks, or genuine reactions. The more natural and real, the better! Use these moments to creatively share your brand’s story and build stronger connections with your audience.

Duolingo’s Engaging Social Media Strategy

Duolingo’s social media strategy shows how incorporating your team into your content can elevate your brand and create meaningful connections with your audience. Here’s how they do it:

• Their team brings Duo the Owl to life with skits and trends, showcasing creativity and humour.

• They share behind-the-scenes moments, giving followers an authentic look into their company culture.

• Team members actively engage with followers, building personal connections and fostering community.

Actionable Insight:

Create a recurring storyline or content series featuring your team that viewers can look forward to each week. Consistent, repeatable content builds recognition, keeps your audience engaged, and helps your brand become known for something memorable.