Are UGC creators worth it? The secrets to working with creators that actually lead to growth on socials.

UGC creators are all the rage right now. Everyone is talking about them, everyone is hiring them. But does it yield results? Is it worth it? People are tired of hearing from influencers and want to hear from real consumers, people they can relate to. The advantage of using UGC content is that it allows consumers to build an authentic connection and trust with your brand. But how do you ensure these collaborations translate into tangible growth?

Let’s dive into it.

Pro Tip:

When choosing your UGC Creators ensure that their personality, voice and lifestyle fit the aesthetics of your brand. The goal for UGC content is for it to be as authentic as possible and for that to happen your UGC creators have to be similar and relatable to your ideal customers.

Case Study: OLIPOP’s Winning Formula with UGC Creators

3 Ways Olipop is leveraging UGC Content to build a loyal following and massive community online:

• Their UGC creators are having authentic conversations online, building a community around the brand.

• They’re creating content in real-life contexts allowing consumers to see themselves using the product.

• They’re encouraging customers to participate in their brand through contests and challenges led by creators.

Actionable Insight:

When managing your UGC creators ensure you give guidelines and communicate your vision effectively to ensure the produced content is on brand and will resonate with your ideal customers.