How to use organic content to create a community that raves about your products.

With the right organic strategy your products can become the talk of social media. Organic content is vital to connecting with your audience online and creating a community that’s bigger than just your products. The goal for organic content is to create a community of people with similar interests, passions, beliefs and goals. Consumers are craving honesty and authenticity from brands now more than ever. Which is why your organic content needs to be on point but don’t worry we’ll guide you in the right direction.

Pro Tip:

Making it less about your product and more about what you stand for and believe in as a brand allows for your consumers to be invested in what you’re selling. Now the challenge is how do you successfully express and market your brand through social media content?

Case Study: Waterboy making a huge splash in the electrolyte industry

Waterboy is a electrolyte company that has taken the industry by storm. It has went up against Liquid IV to become one of the top electrolyte supplements. That’s a hard brand to go up against but with the right content strategy they have quickly made their mark. They created a huge conversation in their marketing when:

• They introduced skits into their organic strategy

• They hired a content creator to be the face of their brand and that content creator executed skits and video concepts to get people engaged in their brand.

• The content creator played pranks on their founders and created competitions.

• They even have a mascot that plays into their videos making the tone of their content entertaining and funny.

• A series that popped off for them is the founders interviewing potential content creators making it funny, awkward and humorous.

We recommend scrolling through their TikTok to see how they’ve used organic content to become the talk of the electrolyte industry.

Actionable Insight:

Having a face to your brand can be the key difference to standing out online. For example: having a mascot, sharing your founder story/behind the scenes of building your brand or hiring a content creator or having your team be the focus of the brand are key ways to utilize organic content to build a deeper connection with your consumers.