Why are some brands killing it on social media while others are hearing crickets?

Every brand wants to be thriving on social media but despite their efforts some brands just don’t get the traction they’re hoping for. While other brands are going viral and becoming top brands in their industry just through social media. Why is that? Brands who are growing on socials have a strong content strategy and are posting content that resonates and creates conversation within their ideal audiences community.

This is exactly what Bloom Nutrition is doing especially with the launch of their brand new energy drinks. Check it out below.

Pro Tip:

Create content that is focused on your community ensuring it speaks to their desires, goals and values. Brands that grow on social media are creating content that builds a movement and are telling a story that is deeper than their products. How can you create content that engages your current community and creates a movement that other people want to join?

Case Study: Bloom Nutrition’s launch strategy for their brand new energy drinks

Strategies Bloom Nutrition is using to create a huge conversation around their brand new energy drinks:

• Founder’s Story/Wellness Journey: Leveraging the founder’s personal story to create authentic, relatable content that touches on how far the brand has come on their journey to launching this brand new product.

• Behind The Scenes Content: They are leveraging that their energy drinks are available in target through featuring store displays and everyday shopping experiences, building excitement around the product.

• Community focused content: They made this launch about their community leveraging the feedback the community gave them and including them on the journey to launching it.

• Conversation-Driven Content: They collaborated with creators such as @sneakerqueenscustoms who created a custom sneaker that matches the branding of their energy drinks. Grabbing peoples attention and building awareness of their new product.

Actionable Insight:

The more relatable and authentic your content is the more your ideal customer will resonate and connect with your brand. Create content that offers a behind the scenes look into your brand whether it’s utilizing your founders story, hiring content creators that resonate with your ideal audience or sharing behind the scenes content. Consumers buy and invest in a brand when there is a story or an exciting movement to be a part of.